A powerful video created to be shown during the Super Bowl LIV broadcast on Fox TV was rejected by the network, but the Faces of Choice organization may have the last word, as hundreds of thousands of people have now seen the ad on social media and in churches — and the group didn’t have to pay $5.6 million for 30 seconds of prime time airtime:
Several versions of the ad are in circulation on social media.
Lyric Gillett, founder of Faces of Choice, told reporters that Fox strung her along since July, but ultimately blocked her ad, while allowing ads that celebrated drag queens and political candidates.
The ad, which features the stories of real people who survived abortions, was also shown in mega churches around the country on Sunday morning, prior to the big game.
