Kelly Tshibaka launches digital ad campaign over 435 days before 2022 primary election

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It’s evident that Kelly Tshibaka means business about running for U.S. Senate against Sen. Lisa Murkowski. This week, online ads for the Republican’s candidacy started showing up on Alaskans’ internet browsers.

Tshibaka’s digital ad talks about her upbringing in Alaska, and how the state gave her family a leg up. She says Murkowski has enabled President Joe Biden to take apart Alaska’s oil and gas economy, which is the job sector that would give other families the opportunities hers had.

The ad is running on social media sites, some websites, and streaming services like YouTube. It’s unusual to start an ad campaign so soon, but Tshibaka still has name recognition hurdles to clear, while Murkowski is a household name in Alaska. The ad buy also shows that Tshibaka is confident of her fund-raising ability.

Read: New Democrat poll shows Tshibaka winning in ranked-choice voting in Alaska

“Every Alaskan story is unique,” Tshibaka says in the ad. “Mine started in the ‘70s when my parents moved here. They were homeless for a while, but eventually they made it into the middle class. These days, though, they wouldn’t have that same opportunity.”

Today’s Alaska is not the same place, and that worries her as an Alaskan.

“That’s because with Lisa Murkowski’s support, the liberals in D.C. are attacking our resource industry. They’re shutting down our jobs. Every Alaskan should have the same opportunity that my parents had – to work an honest job, put a roof over their head, and maybe even send their little girl to college,” Tshibaka says in the ad.