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Home Anchorage Daily Planet New trooper logo ‘bearly’ worth the effort
  • Anchorage Daily Planet

New trooper logo ‘bearly’ worth the effort

By
Suzanne Downing
-
August 28, 2018
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    Here is a question: Where did the bear in the Alaska State Troopers’ new recruitment effort come from?

    Its image, along with a new slogan – Guardians of the 49th – and a few cars wrapped with distinctive new graphics, is part of a rebranding aimed at luring new recruits. The AST’s motto, “Loyalty, Integrity, Courage” remains, however. The new additions are the product of 18 months of work by troopers and Anchorage-based Yuit Communications – at a cost at least $15,000.

    http://www.anchoragedailyplanet.com/130521/new-troopers-logo-bearly-worth-the-effort/

    • Suzanne Downing
      Founder and Former Editor

      Suzanne Downing founded Must Read Alaska and served as its editor for many years. Her prolific writing spans nearly every topic meaningful to Alaskans. Before founding Must Read Alaska, she served as editor of the Juneau Empire and as a speechwriter for Governor Sean Parnell.

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      Suzanne Downing
      Suzanne Downing
      Suzanne Downing founded Must Read Alaska and served as its editor for many years. Her prolific writing spans nearly every topic meaningful to Alaskans. Before founding Must Read Alaska, she served as editor of the Juneau Empire and as a speechwriter for Governor Sean Parnell.
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