Holland America sets all-time record for bookings

Photo credit: Holland America

Just six months after recording its largest booking day, Holland America Line surpassed that high water mark on Jan. 16, 2024, setting a new single-day sales record.

The Jan. 16 bookings topped the previous record from July 11, 2023, by 18%, making it the biggest sales day in the 150-year history of Holland America Line, the company said.

One third of those record bookings are for Alaska cruises. About 22% of the cruises booked that day were for 2025 or later.

The week of Jan. 16 was during what’s called the industry calls “wave” season, a high-booking period for the cruise industry that happens usually between January and March.

“Stacking records on top of records is a sign of continued strength for our business and an endorsement from our guests that they are truly having the time of their lives exploring the world with us,” said Gus Antorcha, president of Holland America Line. “Our position as the cruise line with the most visits to Alaska’s glaciers and more ways to see wildlife is resonating, and we’re pleased to see so many guests already planning their 2025 vacations.”

The records come amid Holland America Line’s “Time of Your Life” sale, which has a number of attractive perks: Through Feb. 29, 2024, guests who book summer 2024 through spring 2025 cruises with the “Have It All” premium cruise package are getting a free stateroom upgrade, fare discounts, free fares for children, and reduced deposits. Cruisers who book before Jan. 31, 2024, also receive up to $500 per stateroom onboard credit, depending on cruise length. This is in addition to the perks of shore excursions, beverages, specialty dining, and Wi-Fi that are also included with the “Have It All” fare.

Holland America Line has the most Glacier Bay visits in the cruise industry, which portends a very robust season for Southeast Alaska, for those communities that welcome cruise ships.

The cruise lines have just signed an agreement with Juneau to limit ships to five a day this coming season. That could mean more visitors for Hoonah/Icy Straits, and Skagway, but the number of ships in any Southeast port can be limited by dock space and whether there is ample room to anchor. Not every ship has the ability to ferry people to the dock in lighter boats that go from ship to shore and back all day while the cruise ship is in the harbor.


  1. And here in Juneau we just give away money to the rest of SE. Hoonah is laughing all the way to the bank.

    At the same time our faux junta is digging into our pockets in every way imaginable.

    • TMA: where do you stand on the issue of cruise ships? More the merrier or capped? Just curious.
      I spent a coon’s age down in icy strait…before docking cruise ships. Must be a different world.

  2. This is the cruise line that is hosting the ‘And We Know’ cruise in August. This is probably why they are having all-time sales.


  3. Not related to this article, but it seems that for some reason now when I click on “All Stories” articles only up to the previous day come up. When I click on the individual headings, 907, politics, columns, the current day’s articles come up. Anyone else notice this?

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