Senators Ted Cruz, Marsha Blackburn launch investigation into Bud Light’s targeting of underage individuals

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Republican Senators Ted Cruz of Texas and Marsha Blackburn of Tennessee have initiated an investigation into the Beer Institute, the beer industry’s self-regulatory body.

The senators are urging the association to examine whether Anheuser-Busch’s partnership with transgender influencer Dylan Mulvaney violates the institute’s guidelines, which prohibit marketing to underage individuals.

In a letter addressed to Brendan Whitworth, who is both CEO of Anheuser-Busch and chairman of the Beer Institute, Senators Cruz and Blackburn raised concerns about the age distribution of Mulvaney’s targeted audience and the content of his social media posts.

The senators called on Anheuser-Busch to sever its relationship with Mulvaney and for the company to issue a public apology for marketing alcoholic beverages to minors. They have also requested the removal of any Anheuser-Busch content from Mulvaney’s social media platforms.

The letter laid out evidence demonstrating that Mulvaney’s audience is largely composed of individuals below the legal drinking age.

Mulvaney has 1.8 million followers on Instagram and 10.8 million followers on TikTok. His talent agency, CAA, highlighted the success of his “Days of Girlhood” series, which accumulated over 750 million views in less than 100 days.

According to the senators, Mulvaney’s online content raises concerns about deliberate targeting and marketing of beer toward a young audience.

Two specific examples: The first involved Mulvaney lip-syncing the line “I am Eloise, I am six” while dressed as a small child, garnering 7.1 million views. The second showcased Mulvaney’s “Day 100 of being a girl” video, filmed at a mall, where he distributed merchandise and cash to teenage girls, one of whom still wore braces. That video amassed over 11 million views.

“The use of the phrase ‘Girlhood’ was not a slip of the tongue but rather emblematic of a series of Mulvaney’s online content that was specifically used to target, market to, and attract an audience of young people who are well below the legal drinking age in the United States,” the senators said.

“The evidence detailed below overwhelmingly shows that Dylan Mulvaney’s audience skews significantly younger than the legal drinking age and violates the Beer Institute’s Advertising/Marketing Code and Buying Guidelines. We would urge you, in your capacity at Anheuser-Busch, to avoid a lengthy investigation by the Beer Institute by instead having Anheuser-Busch publicly sever its relationship with Dylan Mulvaney, publicly apologize to the American people for marketing alcoholic beverages to minors, and direct Dylan Mulvaney to remove any Anheuser-Busch content from his social media platforms,” the senators wrote in their letter to Anheuser-Busch.

Sens. Cruz and Blackburn requested several documents from Anheuser-Busch related to its partnership with Mulvaney. The documents include communications, social media content scripts, content solicitations, and information regarding the company’s corporate policy for advertising on social media platforms.

Anheuser-Busch has yet to respond publicly to the senators’ letter and the opening of the investigation.

The full letter from the senators is at this link.

Photo: From Mulvaney’s TikTok page, a still from the video featured Mulvaney, who completed her “365 Days of Girlhood” series documenting the first year of her transition on TikTok, drinking Bud Light while in a bubble bath.

43 COMMENTS

  1. 11 million people watch a video of a mentally ill dude pretending to be a chick. Lots of perverts in this world. Or in the case of young kids watching …soon to be perverts.

    • What’s both amazing and disturbing is how prevalent perversion is among those under thirty.

      So many of them just don’t seem “there” when you speak to them. Weird.

  2. Child grooming in the corporate realm. These pedophiles are seemingly everywhere. “Tastes great, less filling,” are words not just to attract underaged consumers, but also serve as a coded dog whistle to pedophiles. Democrats have made our country sick to it’s core.

    • Taking prayer and God out of a nation begins its decline. Its not our dnc and rnc, which every american institution is founded on . God’s word and Did follow him. You being a man, and this day being a church day
      , you ought to try get back into a church that’ll
      teach you how to lead your family to God before the crisis or collaspe comes, which i believe . God’s judgement is unfolding he’s giving america over to her enemies.

      • Jen is right. Sadly, adults have taken God for granted and chased Him out of our lives. And even sadder, adults are now showing kids how to do the same thing. The result:
        well, you see it!

      • Would you be satisfied if it was Allah and the Koran? No, I didn’t think so as you prefer your version of religious fantasy to that of others.

        • While you sink and submerge into quicksand, dog, you’ll be praying to Allah or some other hero of yours to save you? Good luck. May you join Byron Mallott at the bottom of the pit.

          • “The man who prays is the one who thinks that God has arranged matters all wrong, but who also thinks that he can instruct God how to put them right.”

            ― Christopher Hitchens

      • Similar to the way that God let the Philistines slay the Jews when the Jews decided to use the ark against the Philistines in battle without God’s permission? There was of course a hidden agenda when after the Philistines took the ark away, they all began dying of radiation poison. They quickly sent in a way on a donkey cart headed back to the Jews and the first thing they did with it was they looked at it which they weren’t allowed to do that either so that killed about 75 or 100. What’s the moral of this story? I would say do what God tells you to do exactly what he tells you to do and only do it when he tells you to do it. Don’t think on your own, just follow the instructions. Of course that wasn’t the way man was made so we are doomed.

  3. Lol you read an article about a transgender? Quit showing so much interest in them and they will go away.

    • And yet, there they are. Forcing their mental illness upon the rest of us. Please don’t lie about the “movement” they have started. They are useful idiots of the marxists, but they are militant.

    • I wish it were so. The other day I was at Fred Meyer and “Lola” was on their muzak.

  4. Kinda off track here, but no REAL woman that I know wears full makeup and jewelry in a tub or shower. It is a sad statement on our society that they feel there are those stupid enough to buy into that garbage. smh

  5. They are teaching bestiality while these Drop shots focus on underage beer drinking? And don’t they know that the laws are only for republicans? This headline is only for consumption of idiots

  6. Sadly there are millions who religiously follow this sick puppy on Tiktok of which is a large segment of underage youth. Tiktok should have never even been allowed in the US. Anheuser-Busch should be fined heavily for this irresponsible advertising scheme just as the tobacco industry was targeting minors. They should bankrupt businesses with fines for careless behavior.

  7. I wish Sen. Cruz the same success with his investigation as Rep. Jordan is having with his.

  8. I can save us all money and Sen Cruz time.

    The left hates children. They want to kill them or corrupt them.

    • I’ve read a lot of ridiculous statements on MRAK, but this takes the cake. I’m a Democrat. I neither want to kill or corrupt any children, especially my own.

      How can your mind be so twisted?

      I’ll assume that you’re either trolling or under the influence.

      • Yeah. We know what you are.

        I feel sorry for your children. They must be so confused by your gobbledygook. No worries. They will rebel and then they have a chance to learn for themselves. I hope they all become believers and bring you to Christ. Got to serve someone whidbey.

        • I’ll choose to serve humanity instead of some imaginary, nonexistent God. Did the Christ thing. Done with it.

      • You assume much, and wrongly as always. But you do you, boo.

        I often wonder how you make the incipit statements you make.

      • Only a culture which hates kids is gung ho on:

        -experimenting on them.
        -telling them they are something they are not.
        -putting disturbed, sometimes predatory males in girls spaces.
        -destroying them in the womb for matters of convenience.
        -keeping important information from parents.
        -giving them the least possible education while making them wear face diapers.
        -being silent when “educators” sexually assault children.
        -allow violent animals to roam the streets. Especially in black neighborhoods.
        -sexualize them at a wildly inappropriate age.
        -actively seek to interfere between parents and their children.
        -want to make the lives of children worse by passing legislation designed to return their families to the Dark Ages.
        -can’t be bothered to have them, but happily experiment on someone else’s kids.

        All these are platforms or practices of the left. All of them.

        Dog, you’ve been so badly owned I’m returning you to the pound.

        • Christianity, Only a culture which hates kids is gung ho on:

          -experimenting on them. – Nazis (Christians) did that
          -putting disturbed, sometimes predatory males in girls spaces – Catholic Priests did that
          -destroying them in the womb for matters of convenience. – Christianity in general supported the practice, when it meant that minorities would abort their next generations. Look at Jerry Fallwell’s history (not his scandalous history btw…)
          -keeping important information from parents. – Catholic Priests
          -giving them the least possible education while making them wear face diapers. Cannot argue with the face diapers part, but education-wise; teaching students the earth is 6000 years old, we walked with the dinosaurs, and fossils exist as a test from God is… an interesting interpretation of the facts…
          -being silent when “educators” sexually assault children. – Catholics perfected that first
          -allow violent animals to roam the streets. Especially in black neighborhoods. – Catholic Priest relocation (replace black neighborhoods with native american communities)
          -sexualize them at a wildly inappropriate age. – Catholic priests… yet again…
          -actively seek to interfere between parents and their children. – Catholic Church
          -want to make the lives of children worse by passing legislation designed to return their families to the Dark Ages. – Catholicism continues to win!!!
          -can’t be bothered to have them, but happily experiment on someone else’s kids. – And again, the catholic church.

          Nearly every point you make regarding the platforms or practices of the left, originated or were perfected by Christians, Christianity wrote the playbook on the woke mind virus!!!!

        • I wonder when you will tire of spending all your time commenting on MRAK stories. Have you nothing better to do?

          Dirty little secret: No one actually reads your long missives.

    • They’re scared of children, that’s why they have dogs and call them their kiddos.

    • Me too – including:

      Honesty
      Openness
      Compassion
      Courage
      Justice
      Humility
      Generosity
      Prudence

      None of which you’ll get from Trump, or any of his lookalikes.

  9. I wish our GOP would stick to running the country & organizing against Dems.
    Chasing some Corp & their beer ads is a distraction.
    Leave the “pride” bunch alone, UNLESS they are in the schools …… fight that battle.

    • They ARE in the schools.

      Part of how we got where we are in by the right taking the attitude we’ll fight later, when it matters to me personally.

  10. Calling the guy mentally ill is very generous. I have seen mental illness up close; it is a grave disability. Most people embracing the nonsensical woke, pride, and trans movements are simply suffering from moral deficiencies and narcissism.

  11. “A woman must not put on the clothing of a man, nor should a man wear the clothing of a woman. For anyone doing so is detestable to Jehovah your God.”

    Deuteronomy 22:5

  12. Good for these two Senators. We used to call this Madison Avenue style advertising. I believe there has been a secretive agenda within advertising to remove Judeao-Christian values constraints from Americans. Such God-informed values protect people from criminal, selfish predation if in fact Americans want to continue to protect American youngsters. The absence of interest in such oversight among other glossy senators speaks powerfully as well.

    • Matt Gaetz needs to join the investigation as he has a lot of experience targeting underage girls!

  13. If I had a dollar for every worthless study or investigation that the government does, I could pay off the national dept. That is a term they use to show values to voters. Anyone with half a brain already knows Bud wants to sell to anyone who will buy. That includes a mentally deranged man dressed up in a dress pretending to be a little girl and any nutso who follows him. Do we really need to investigate that? After 4 years they can publish their findings, and nothing will happen…. just like the Durham report. Just an interesting way to virtue signal. Even if they found the smoking gun so to speak, what would happen? Nothing, because the DOJ and congress are corrupt. The findings from this won’t even make a blip when they wrap up the investigation in 4 years…. No one will even know who this freak of a man is then this “investigation” is done. What a joke our system has become.

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