Free advice for school district

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By ANCHORAGE DAILY PLANET

Among the tin ears that abound in this city’s political circles, it turns out we also may have a problem with myopic public executives.

Take, for instance, the Anchorage School District’s decision to hire a high-power, Seattle-headquartered public relations outfit to handle the fallout from the messy controversy surrounding an incident at Dimond High.

The firm, Strategies 360, touts itself as “a full-service research, public affairs, and communications firm, bringing deep expertise, providing a full range of services, and promising sharp strategic thinking that gets results.” The firm is well known in local circles. Mayor Ethan Berkowitz, as late as 2014, was a vice president.

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    Suzanne Downing founded Must Read Alaska and served as its editor for many years. Her prolific writing spans nearly every topic meaningful to Alaskans. Before founding Must Read Alaska, she served as editor of the Juneau Empire and as a speechwriter for Governor Sean Parnell.

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