ANCHORAGE — Natasha von Imhof today officially launched her campaign for Mayor of Anchorage, calling for a new era of disciplined leadership, economic growth, and accountable city government.
Following her initial public filing in May, von Imhof’s campaign is starting its formal launch with the release of her campaign website, votevon.com, and a policy platform centered on combatting homelessness, increasing public safety, growing Anchorage’s economy, expanding access to housing, and restoring confidence in local government.
“Anchorage is a wonderful place to live, work, and raise a family but, for too long, we have been managing decline instead of building for growth,” said von Imhof. “I’m running because Anchorage needs leadership now and a clear vision for the future. We need to become a city where our kids choose to stay, not one they need to leave to find a good-paying job, safely raise their families, and educate their children.”
A fourth-generation Alaskan born and raised in Anchorage, von Imhof graduated from Bartlett High School and returned to Anchorage after college. She and her husband Rudi are proud that their adult children have chosen Anchorage to live and raise their own families. Von Imhof previously served as an Alaska State Senator (R–Senate District L, 2017–2023) and Anchorage School Board member.
She built her reputation as a data-driven leader focused on fiscal discipline, economic growth, government accountability, and supporting healthy communities. Her campaign is built around a simple contrast: Anchorage can continue to manage its slow decline, or it can choose a dynamic vision for a prosperous and growing community.
“People are hungry for competent leadership,” von Imhof said. “They want a city that is safe and moving forward. They want a mayor who understands budgets, respects taxpayers, and knows how to create the conditions for private investment, better jobs, and more opportunity. Our community is on the cusp of some exciting developments, like the $7 billion “Fighter Town” recapitalization project on JBER, and potentially the Alaska LNG pipeline project. As the economic, social and cultural hub of Alaska, our challenge going forward is to live up to our potential as a community.”
Von Imhof’s platform is organized around four core priorities:
- Safe, Orderly Communities: Support public safety, maintain clean and usable public spaces, and pursue solutions for our homeless population that balance compassion, accountability, treatment, and community order.
- Economic Growth: Attract private investment and support higher-paying jobs.
- Housing Supply: Increase housing of all kinds by streamlining opportunities for development, modernizing permitting, and making it easier to build in Anchorage.
- Fiscal Responsibility: Prioritize spending, focus on measurable results, and ensure city government lives within its means while investing in core services and long-term growth.
“Anchorage has the talent, the location, the infrastructure, and the natural advantages to thrive,” von Imhof said. “What we need now is leadership focused on results, leadership that understands growth, safety, housing, and fiscal reality. The question for Anchorage voters is simple: are we satisfied with standing still, or are we ready to grow again and realize our potential?”
Press release provided by Jessica Pace of Brilliant Media Strategies.
