PETA WAS LAUNCHING AN AD CALLING EXXON ‘EVIL’
ExxonMobil has ended its 40-year sponsorship of the Iditarod Sled Dog Race, PETA announced today.
ExxonMobil has sponsored the Iditarod since 1978, and has donated $250,000 per year for the last several years alone, PETA announced.
PETA has been executing a vigorous campaign against Exxon, including an upcoming ad campaign calling Exxon evil.
PETA’s ads were to run in the Anchorage Daily News and the Texas edition of The Wall Street Journal next week, as well as a week of action that would have included more than a dozen protests across the country.
“After meeting with executives, PETA has also agreed to withdraw its 2021 shareholder resolution, which asked ExxonMobil to end all sponsorship of activities in which animals are exploited, harmed, or killed and was apparently the final straw for the company,” PETA reported.
PETA Executive Vice President Tracy Reiman said, “No reputable company wants to associate with a race that forces dogs to run until they collapse, and PETA is calling on the few remaining holdouts like Millennium Hotels and Resorts to cut ties with this spectacle of suffering.”
Last year, Alaska Airlines, Chrysler, and Baird Private Wealth Management pulled their sponsorship, following the lead of Coca-Cola, Costco, Jack Daniel’s, and other brands caving to PETA’s pressure.