As American companies begin to express political leanings, they are taking a beating from American consumers.
Sixty-six percent of Americans who answered a survey said they had boycotted a company over political issues — mostly because companies were too liberal.
According to a poll conducted this month by the Trafalgar Group, nearly 41% of Americans boycotted a company for taking a public progressive or “woke” stance.
On the other side of the political equation, 24.5% of Americans have boycotted a company due to its publicly known conservative politics.
Another 34.7% of Americans said they don’t take part in such marketplace boycotts.
The poll was conducted June 5-9 among 1,088 respondents who were likely general election voters.
Of those who were declared Republicans, 68.4% had boycotted a company for being publicly woke. Twenty-six percent of Republicans said they didn’t take part in such boycotts.
Of those who were declared Democrats, nearly 15% had boycotted companies that were publicly woke. But 45% had boycotted companies that were conservative or that espoused Make America Great Again values. Forty percent of Democrats didn’t take part in such boycotts.
Trafalgar asked another question: With the public backlash against companies like Bud Light and Target, do you believe businesses should continue to promote political themes during pride month, or should businesses seek to be neutral on cultural issues?
Democrats — 48% of them — said that companies should continue to promote political themes, and 37% said companies should be more neutral.
Republicans took another approach — less than 6% said companies should get political, while 82% said companies should stay out of political themes.
The poll results are at this link.