Nike has filed a trademark infringement lawsuit against MSCHF Product Studio, which released a Nike custom shoe in collaboration with rapper Lil Nas X — shoes that purportedly contain a drop of human blood. The shoes, a limited edition of 666, quickly had sold out Monday for over $1,000 a pair.
“The Satan Shoes were produced without Nike’s approval or authorization, and Nike is in no way connected with this project,” Nike said in the lawsuit.
Lil Nas X was not named as a defendant in the case filed in U.S. District Court in the Eastern District of New York, which argues that Nike must control its brand by “by setting the record straight” about what products bear its distinctive “swoosh” logo.
“In fact, there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product,” Nike said in the lawsuit.
Nike asked the court to make MSCHF immediately stop selling the shoes. But by then, the shoes had sold out.