Nike files lawsuit over Satan Shoes

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Nike has filed a trademark infringement lawsuit against MSCHF Product Studio, which released a Nike custom shoe in collaboration with rapper Lil Nas X — shoes that purportedly contain a drop of human blood. The shoes, a limited edition of 666, quickly had sold out Monday for over $1,000 a pair.

“The Satan Shoes were produced without Nike’s approval or authorization, and Nike is in no way connected with this project,” Nike said in the lawsuit.

Lil Nas X was not named as a defendant in the case filed in U.S. District Court in the Eastern District of New York, which argues that Nike must control its brand by “by setting the record straight” about what products bear its distinctive “swoosh” logo.

“In fact, there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product,” Nike said in the lawsuit.

Nike asked the court to make MSCHF immediately stop selling the shoes. But by then, the shoes had sold out.

Read the court filing at this link.

5 COMMENTS

  1. Isn’t it convenient they “do something” after the abominations are sold out. You know what that means? “We got out money out of it so now we have to sue so people will buy our stuff”.

    They might have had more credibility if they never let the guy use their shoes in the first place. I’m sure Nike has enough reach to know when people use their logos. The whole situation stinks like a mushroom farm.

  2. Most satan worshippers came from religious parents and families crippled by religious laws and public expectations of their conduct and attendance. If you fall short that expectation then you aren’t a good follower or member, you’re thought of as weak in the faith.

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