Free advice for school district

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By ANCHORAGE DAILY PLANET

Among the tin ears that abound in this city’s political circles, it turns out we also may have a problem with myopic public executives.

Take, for instance, the Anchorage School District’s decision to hire a high-power, Seattle-headquartered public relations outfit to handle the fallout from the messy controversy surrounding an incident at Dimond High.

The firm, Strategies 360, touts itself as “a full-service research, public affairs, and communications firm, bringing deep expertise, providing a full range of services, and promising sharp strategic thinking that gets results.” The firm is well known in local circles. Mayor Ethan Berkowitz, as late as 2014, was a vice president.

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