LUSH cosmetics declares Anchorage store an ‘ICE-Free Zone — No Exceptions’

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Sign posted in the window of Lush, in the Anchorage 5th Avenue Mall.

The cosmetics chain LUSH, known for its bath bombs and “activist” branding, is making waves again, this time in Anchorage’s 5th Ave. Mall. A sign posted at its storefront declares: “ICE Free Zone. We believe in freedom of movement of all people across the world — no exceptions.”

No exceptions, as in criminal cartels coming and going as they please? No exceptions, as in terrorist cells? Human trafficking?

The bold statement leaves little to the imagination: Immigration and Customs Enforcement (ICE), the federal agency tasked with enforcing immigration laws and combating human trafficking, drug smuggling, and other crimes, is explicitly unwelcome. What that means in practice is anyone’s guess, but it amounts to a retail chain pretending it can ban federal law enforcement from entering its space.

LUSH, a UK-based company that has long wrapped itself in left-wing politics, takes a similarly radical stance on its website. The company identifies its manufacturing plants as being on “unceded territories” of Indigenous peoples and insists that it operates in “allyship” with them to “repair past harm.” The company also uses its platform to promote a host of activist causes, including anti-Israel positions, that have nothing to do with soap or shampoo.

For many shoppers, the Anchorage store’s militant politics may come as an unpleasant surprise. Families headed to the mall to pick up gifts or skincare products are greeted not with a welcoming brand but with a sign that signals hostility toward law enforcement. The statement not only dismisses ICE, but by implication, dismisses the idea of national borders altogether.

What ICE agents must think of a cosmetics store purporting to bar them is another matter. Federal officers do not need a retailer’s permission to enforce the law. But the performative gesture signals a broader trend: companies like LUSH increasingly see themselves not as merchants but as platforms for progressive ideology, even when it risks alienating a large swath of customers — and risks attracting attention from law enforcement.

50 COMMENTS

  1. When I saw they were a UK based brand, that was all I needed to know, because the British lefties are even crazier than ours. That’s okay…how long have they been there? Well, not for much longer…go woke, go broke.

  2. How about prosecuting them for harboring a fugitive for each offense, with maximum penalty? I wonder how much money the company is willing to lose to fines, and how many employees would be willing to serve jail time.

  3. Karens with their toxic empathy.

    Be a good Karen, LUSH, show us your illegals and you can sort it out with ICE and the FBI and the IRS in tow

  4. Yup.
    White people are supporting the demise of white, Christian, culture in America – through unfettered illegal immigration by largely uneducated, unwashed masses from the third world.

    DEPORT ALL – ESPECIALLY THE DREAMER KIDS.

  5. They just made the place a first stop on the ICE Tour….and the Whackadoo Mayor will shoot herself in the foot by defending it.
    It’s comedy.

  6. I say “Go Bud Light” on them. To quote Democrats “No on is above the law.” Or does that only apply to Trump? The UK would come to your house if you posted anything critical of the store’s policy.

  7. They are liberal garbage! I pray ICE pays them a visit and sends a bunch of illegal activists off to their homeland! Get woke go broke dummies!

  8. Most normal people refuse to shop at that business anyway.

    They sell products made with aborted human preborn baby tissues

  9. So if ICE agents go to Lush the employees will badger them with moisturizers, hold them down to apply eyeshadow while they slap lipstick on them? Tough crowd alright!

  10. Good luck with that. Won’t get my business. Over-perfumed questionable soaps and skin care products. Just walking near the store could send someone into anaphylactic shock or an asthma attack.

  11. Look, this is simply a marketeering ploy to lure in the politically polite for an ol’ fashion fleecing. The business of business is business; if it draws a lush crowd, you can expect more such sloganeering–the bane Wall Street.

  12. Look, this is simply a marketeering ploy to lure in the politically polite for an ol’ fashion fleecing. The business of business is business; if it draws a lush crowd, you can expect more such sloganeering–the bane of Wall Street.

  13. It’s actually nice when the insane and also anti-American, pro criminal whack jobs publicly label themselves, so that the rest of us can more easily avoid them, and spend our money elsewhere…..

  14. Sad that over the decades Alaskans have gotten dumber and dumber. Perhaps it’s related to the dismal results being produced by our failing, yet expensive schools.

  15. Why would a company care whether immigration enforcement enters their establishment? Well, unless they are knowingly hiring illegal aliens.
    Seems like a good way to assist ICE, not block them, if you ask me.

  16. Stop conflating ICE with local law enforcement. I don’t want my taxes supporting masked men pulling people off of the streets without warrants.

  17. Reufge city Cafe declares itself to be a safe harbor for victims of human trafficking. Yet they also are strongly opposed to ICE who is the direct line of defense against human trafficking.

    I bet Lush has the same hypocritical policies.

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