Democratic donors are planning to spend $20 million to figure out how the Democrats can talk to dudes.
Democrats are viewing men as an exotic species they need to study in order to learn how to speak to them. The party is trying to decode American men and worm their way inside their brains with messaging.
In a long analysis in The New York Times titled “Democrats Are Still Searching For Path Out of the Wilderness,” the newspaper talks about the $20 million initiative with a straight face.
Faced with cratering support among key voter groups (including black Americans), the Democratic Party is investing millions to try to understand and reconnect with one demographic it has steadily lost: The American male.
The effort, code-named SAM, short for Speaking with American Men: A Strategic Plan, reflects growing alarm inside the party about its image, particularly among younger, working-class male voters. Once a reliable part of the Democrat coalition, this group shifted decisively to the right in 2024, helping deliver Donald Trump a second term — this time with a national popular vote win.
SAM’s mission, according to internal documents obtained by The New York Times, is to study the “syntax, language, and content” that resonates with men online, including in male-dominated digital spaces such as gaming platforms and social media forums, and to reshape Democratic messaging to meet the dudes where they are.
The plan marks a significant departure from traditional outreach strategies. It urges the party to abandon what it calls a “moralizing tone” in favor of language that feels authentic and compelling to male voters who have become increasingly alienated from progressive cultural and political narratives, as well as the female-dominated Democratic Party.
One of SAM’s proposed tactics includes placing advertisements inside video games, since that is where young men spend a lot of time and it’s not a place that conventional political media reaches. The goal is not only to get their attention but to counter the influence of so-called “right-wing messaging” that the Democrats believe is happening.
The Democratic Party’s erosion among men is part of a broader trend as in 2024 men of all demographics swung hard to the right. This shift has rattled party strategists, who now see male disengagement as a serious structural liability heading into 2026 and beyond, according to the Times report.
The SAM project reflects a deeper reckoning within the party.
“We lost credibility by being seen as alien on cultural issues,” said Democratic pollster Zac McCrary, warning that even a strong showing in the next election could mask long-term damage.
For Democratic strategist Anat Shenker-Osorio, who has led hundreds of voter focus groups, the solution is simple: Stop navel-gazing and start acting. Voters, she says, “are hungry for people to actually stand up for them — or get caught trying.”
In focus groups conducted by Shenker-Osorio, swing voters often compare political parties to animals.
Republicans are typically described as “apex predators,” such as lions, tigers, or sharks. They are seen as powerful and aggressive. Democrats, by contrast, are likened to slow or passive creatures such as tortoises, sloths, or slugs.
One Georgia voter offered a more pointed comparison, calling Democrats “a deer in headlights,” frozen and helpless even when danger is clearly approaching.
These metaphors reflect how many voters, especially men, perceive Democrats as lacking strength or resolve, according to Shenker-Osorio.
With SAM, the party appears to be testing whether it can speak directly to a group it has spent decades alienating.
The Democrats are better served by continuing to poison men with estrogen versus trying to understand them. It is always easier to deceive a woman than a man. And since women and children tend to choose what is simple and easy, the Democrats should continue this approach with this demographic. I just had my estrogen checked, it is running a bit high..
I’m guessing they’ll appoint Tampon Timmy as their dudespeak technical consultant. Afterall, he knows trucks and football. 🤣
And how to shoot a shotgun.
Ridiculously laughable. Pull your big girl, boy or whatever you identify as panties up and bugger off!
There was a great awakening caused by several events. Biden’s evident decline at the debate, out there for all to see. Joe Rogen’s podcasts as lots of dudes listen to him. Two failed assassination attempts. I see Pothole Pete grew a beard, that might do it.
I could not make sense of this article. Waiting for comments to clarify.
You’ll bust an aneurism in your brain trying to make sense of anything Democrats say or do. Don’t bother. Just stay guarded and grounded.
👽👽👽👽👽
Yes, progressives are an 👽 species, with little kinship to humanity. Over time, perhaps they will go the way of the dodo bird. Or maybe they will become a myth as their party colors suggests: 🌈&🦄
How about they start with re-engaging disenfranchised women who are freaked out by their flimsiness, antisemitism, love of Islam and their weak men and their perverted female counterparts who want to corrupt our children. It would take a woman like Congresswoman Mikie Sherrill (Dem-NJ) to get me to vote Dem again.
Saints preserve us! Surely your Baba Yaga portrait was accidentally mixed in from the SLAZ documentary?
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Haven’t real women (and men) been speaking with American men since America first happened?
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Maybe America lasted this long, Americans somehow made this many people because somebody already knew how to speak to American men?
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Radical Left needs only $20M to talk to apex predators?
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Shenker-Osorio says it’s just an American male perception that Democrats lack strength or resolve, so the social, economic, and moral wreckage wrought under Democrat leadership at every level was never real, was just a figment of the collective American male imagination?
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So, you’re head cheese of a political party who wants to speak directly to a group of apex predators you’ve spent decades pissing off, what do you say?
“…….Democratic donors are planning to spend $20 million to figure out how the Democrats can talk to dudes……..”
LOL! Reminds me of all the lawyers dressed up in jeans and Carhartts at Simon and Seaforts masquerading as working men!
The image above says it all.Never gonna happen creatures of the LEFT. For starters they need to stop murdering their base through abortion. Then they need to stop demanding that FREEDOM LOVING MEN do as the are Commanded to do.
How did you determine the political ideology of abortion victims?
Potential. At least a good percentage of those babies would be freedom loving.
Give me the 20 million and I’ll tell you exactly what to say and do; however, you’ll never listen to or do exactly what you paid to hear. Best way to keep yourselves out of positions of power is to just keep doubling down on your mental illness. Please. Don’t change a thing. AOC for POTUS!
My wife mentioned, they First have to figure out what a man is.
Yes, indeed, the Democrats do have a huuuge ‘dude’ problem. Maybe someone should tell the Democrats that they can do nothing to turn this problem around. Nothing, except perhaps to convince a greater percentage of men to become sodomites or transvestites. Probably that’s their plan.
I’d let them in on the secret for %10 of that 20 million…
Democrats first need to discern what and how limited gender really is
Rep. Rosa is such an influential mentor for our very own Lisa.
Lisa has the facial expression but just needs the proper hair color to get the “Look”.
They take over the schools and teach kids that all white people are evil, that every problem ever faced by humans was caused by white men, who should be ashamed of being born the way they were, that men can become women and women can become men. They insist that our country be flooded with third world illegal aliens. They cheat their way into office and still can’t force this garbage on people, because the only people who are with them are the retarded rainbow-haired nose ringed freaks on TikTok. But it’s marketing. Right. It couldn’t be that the core tenets of their platform are a bunch of garbage that no one wants. No, they just have to reach this ONE demographic. These people are becoming more confused by the minute.
👏🏽
My wife just commented, “Why don’t they just do what’s right, and then they’ll win them back?” There were good reasons why I married this girl!
When did the Marxists ever do anything “right”? They’ve been the party of collectivism and “taking down the rich” while enriching themselves all along.
That will be a long time in coming. By the time Trump’s presidency is over, the Dudes will be fully dudified and the girls in yoga pants, the lesbians and trannies, and all other wacko assortment of effing female Democrats will be trying to figure out why AOC, Murkowski, and Liz Cheney are long irrelevant and forgotten.
You want to get more votes? Stop lying to us. NO ONE trusts demo’rats (or RINOS, or PFD thieves).
They give up on Hispanic men?
The Left is making this much more complicated than necessary. If you want to somehow connect and communicate with men, stop treating them like garbage, dismissing them and blaming them for every problem. That change would be very effective with men regardless of age. While that is the solution, it will not work unless the Left actually and sincerely changes their view of and attitude toward men. Despite what the media and culture suggest, men are not stupid and will recognize insincerity ten miles away.
The Left is so invested in their man-hating worldview, it will never happen.
I would still reject communism. No politician’s taxpayer-funded messaging would make it more palatable
Wait…! I know this one…!
The primary Dem spokes “man” will be Tampon Tim Walz, right?!!!
I think I see the problem!
Communist propaganda has a long history of coercing the listener into believing and or at least repeating lies. The bigger and more unnatural the lie, (men can have babies, children need sexual mutilation in order to find happiness and so forth), the better. This propaganda is implemented upon its intended audience via social pressure, (Political Correctness, cancelation of free speech, etc.), at first, followed by the full force of the law thereafter. The idea is to get one to espouse an obvious untruth, this then makes the individual a liar. Liars are easier to control since their bedrock convictions have been turned into mush and they haven’t the courage to push back against the regime.
I rejoice to see that the Commies, (democrat party at present) realizes that their message has been rebuked by so many Americans. I wish them complete and total failure in their attempts to once again fool America.
Decades of denigrating men for “toxic masculinity” and they wonder why men are not swarming to their political side of the aisle?
Once again, a demonstration of the immaturity of the left. They think they can insult an entire demographic and it should somehow make that demographic want to vote leftist? “You and people like you are deplorable. Vote Democrat!”
They want the political version of a cuckold.
I remember when Al Gore paid a woman to advise him on how to appear more masculine (during the 2000 campaign). Any man who does that has a problem.
I would suggest they choose a different title for this little foray into the(ir) unknown. The majority of adults are very aware what SAM stands for. Although, it may be appropriate considering the proclivities of Biden, Clinton et al.
“….in favor of language that feels authentic and compelling to male voters….”
There you have it. “Feels”. The Marxists continue the same path of lunacy. Feels vs. reality. All that apparently matters is one’s “feelings”. Let’s cheer them on with the continuation of a failed strategy.