The Bernadette for Governor campaign announced this week a major boost in national firepower, with two seasoned strategists from the highest levels of Republican politics joining her team: Brad Herold and Ben Yoho.
Herold and Yoho bring with them a proven record of national success working on some of the most competitive and successful Republican campaigns in the country. Their partnership signals a serious elevation in strategy and execution for Wilson’s gubernatorial effort, giving it one of the most professional, battle-tested operations in Alaska political history.
“This level of national talent gives Bernadette a top tier team in Alaska politics,” said Wilson’s general consultant Paul Smith, who is fresh from the Nick Begich for Congress winning campaign. “Brad and Ben see what Alaskans see — this is a big race with a lot at stake both at the state and national level, and Bernadette is a bold, authentic conservative leader who can win and bring real results.”
Brad Herold, partner at the nationally recognized firm Something Else Strategies, brings over a decade of experience running top-tier Republican campaigns, including Gov. DeSantis’ upset 2018 victory and President Trump’s 2016 ground game in Florida. Herold has built a reputation for disciplined, creative, and effective campaign media—helping elect a slate of governors, senators, and conservative champions.
Herold’s firm has led media efforts for:
• Gov. Brian Kemp (GA)
• Gov. Kim Reynolds (IA)
• Gov. Kay Ivey (AL)
• Sen. Marco Rubio (FL)
• Sen. Marsha Blackburn (TN)
• Sen. Mike Lee (UT)
• More than a dozen other successful statewide campaigns along with IE efforts for the Republican Governors Association, National Republican Senatorial Committee, and the National Republican Congressional Committee
Ben Yoho, Chairman and CEO of The Strategy Group Company, provides media and strategy for some of the biggest names in Republican politics, including President Trump’s Super PAC MAGA Inc. in the 2024 cycle. A former presidential campaign CEO and seasoned political tactician, Yoho brings deep experience in message delivery, targeting, and maximizing media impact. His expertise in the state will ensure the Wilson campaign’s winning message effectively reaches Alaskans across the state.
His recent wins include:
• President Trump’s MAGA Inc.
• Rep. Nick Begich (AK)
• Sen. Bernie Moreno (OH)
• Sen. Jim Banks (IN)
• Rep. Abraham Hamadeh (AZ)
Bernadette Wilson, business owner of Denali Disposal and Republican candidate for governor who declared her candidacy in May, said, “I’m energized and ready to put Brad and Ben to work on our campaign. Their winning track record speaks for itself. With their help, we’re going to take our message of freedom, energy independence, and accountable government to every corner of Alaska.”
Brad Herold, partner, Something Else Strategies, said, “Bernadette is a strong conservative with a backbone. That’s exactly what Alaska, and the country, needs more of and she is exactly the kind of candidate we back. I’m proud to help her win this race and shake things up in Juneau.”
Ben Yoho, chairman and CEO, The Strategy Group Company, said, “Alaska is the last frontier of freedom and opportunity, and Bernadette Wilson is a fighter ready to defend both. We’re all in and look forward to electing her as the next Republican Governor of Alaska.”
Yes Please
Eat your heart out, Mary Peltola. Your @ss is already considered kicked.
Absolutely LOVE this entrepreneur business lady with common sense and a head on her shoulders. And she is capable of debating the best politicians in Alaska. Of course, it doesn’t hurt that she’s also a relative of the late, great Governor Walter J. Hickel. You go, Bernadette!
Will Trump come to Alaska and ride as a swamper in Bernadette’s garbage truck while she drives? LOL …
First stop, cleaning up homeless encampments in Anchorage. Second stop, Democrat Headquarters to take out the trash. Third stop, Golden Days Parade up on Fairbanks. Yes, this going to be a fun campaign.
I hope they can also help the Republican Minority Caucus screen State Legislature Candidates from well disguised RINOS. Bernadette needs Legislative support, otherwise the Yundts, Geisels, Merricks, etc will interfere with her success, just like they did with Donleavy. They turned him from a standing Grizzly Bear to a scared Rabbit with the Union Sponsored Recall early in his first term. Remember Geisels told him to Pound Sand on the Session being Moved To The Valley. The Valley’s Unionized Police Force did NOTHING as PROTESTERS LOCKED OUT THE PUBLIC, AND ALSO HIJACKED THE SEATS OF THE LEGISLATORS. It’s Jump Ball Time for this ELECTION, NO SITTING ON THE BENCH. Thank you Shower Hughes Meyers, Tilton, Rausher, McCabe and all the other True Conservative Republicans who have voted for us HONESTLY. For Bernadette to govern effective we need to remove the DEADWOOD In Kodiak, Eagle River and Anchorage .
Bernadette loose the Red high heels. Lol, You got this kid but work boots is Alaska style.
And those begins the angry, ugly women attack on everything Bernadette. This isn’t edgy or clever. It’s petty. It’s catty.
Love this!!!!
During the next photo op wear the correct shoes. If Wilson can’t wear the correct shoes what does that say about her decision making?
BNow,
It says she brings panache and a feminine style to her Garbage Truck photo op.
Says a lot actually. I love it!
Get real here…
Seriously, do you have some kind of a foot fetish? No one noticed, or cared.
.
this is a photo op, a campaign stop. The woman is not going to start driving around and picking up garbage, not when this pic was taken. Like, if you were running for office, and had a campaign stop in Whittier, would you insist on getting all wrapped up in Grudens before you posed with fishermen? I doubt it.
Please. If this is the best you can do and the only thing you notice, you have issues. Such a little mind you must have.
If you look at her website, you will notice that Bernadette has not yet given us much else to talk about..
She’s gonna be the next Sarah Palin isn’t she? And not in a good way.
The difference between Bernadette and Sarah is B isn’t going to cut & run at the first shots over the bow. She can also handle the media. And this time, the Big Guns are out. Can’t wait for the Alaska DOGE . . . She’s the REAL deal!
A huge no thank you. I do not care what power players bernadette brings on board, am not interested it is early yet, hoping for a much better candidate to throw their hat in the ring. I will NEVER vote for her. And must read Alaska pushing bernadette so hard this early is not a good look.
Barb, please get a life!
Oh yeah – she’s not a career politician, she’s not a union worker.
She’s an entrepreneur business owner
Common sense and economic pragmatism drives her decision making.
Who’d ever want that?
La France for Governor, right?
It IS still early.
But, you have already made up your mind. Got it. Nothing like airing your prejudices out right up front.
More ugly women acting catty.
We predict she will campaign on the same themes as the clod who currently serves (in name only) as governor.
The fundamental difference between these two is that she stands a good chance of being successful. So what would effectuate the change, we might ask? Intelligence? – probably. Political acumen? No doubt. Resolve? For sure. Supported by an effective cabinet? Yep. All the things we have failed to see from our current governor.
She should campaign on the promise to move the government to Anchorage and end all federal subsidies.
Lisa Murkowski, Cathy Giessel, Mead Treadwell, Chris Tuck, what do they all have in common?…..look at the history folks, look closely.
Greg,
Lisa keeps our family name in everyone’s head…..
rent free. That counts for something……don’t it?
Uh, Frankie……..the whole damn state of Alaska has been paying rent to the Murkowskis…..for the past 45 years. And that doesn’t include the years prior when you were managing customer’s personal accounts with the bank you ran (into the ground). You Murkowskis are an expensive burden to we Alaskans. Your legacy is in the debt column. Your cruise ship has long since sailed away.
The Murkowski ship is sinking fast. The brand name has a rotting hull.
She’as got a BACKBONE that many of those mentioned doesn’t have and that one needs, they only have a “big show” to get elected….And she’s not about to be a RINO, like many of those above became. I really didn’t know her till I heard her at the Anchorage Assembly on several occasions..when she gave the TRUTH to the WOKE Assembly..
Wow, do we really want/need another four years of Dunleavy???? NO.
Do we really need another Alaskan who doesn’t understand the state’s constitutional term limit set on the Governor. He can’t serve another term. Please, stay in your lane. You know, the one that’s all the way past the solid white line on the side of the road? And be sure to use your blinkers so everyone can see the intellectual hazard that you are.
Sure why not? She can be JD Vance’s running mate in 2032, after Trump’s third term.
😆
Big Mike can take Dr Zink with him when he goes.
I’ll vote for the Hottie for Governor!
Would really like to see a true Republican hold that office, and implement true conservative policies. Especially if they are not a RINO, like Murkowski. We don’t need any more Democrat lite candidates pushing the failing policies of the left. Let’s put Alaska back on the conservative path, with a pro Alaska, pro energy agenda.
Yoho! Yoho! A pirates life for me!
She did an amazing job of calling out the tyrannical Assembly during the phony Covid lockdowns. I was proud of her effort to call them out one by one by name. It was badly needed during their horrible power trip.
Definitely on the wrong side of the crazy hot scale. I love the wicked witch high heals. Lmao, you can fool the MAGA so easy with shiny pretty things, that they will never get. Isn’t she the one that had an out of wedlock child with a Dem. Real highly moral Christian there.
She doesn’t have the experience to manage and govern. They’ll eat her alive. Same as Duknleavy. We need somebody like Treg Taylor, also a successful businessman and the current AG, to run this place. He can finally reign in the bureaucratic bloat and ridiculous education spending. He’s already working with the big interests and the Trump crowd to bring in the Gas Line. His initiatives for school choice were shot down by our liberal court, but he gave it a good shot. Kudos. He will win if he runs. You’ll see.
If you know him call him and convince him to step in before this race turns crazy.
Sorry to break it to you Fred, but Treg Taylor has proven he will not follow or uphold State law, nor does he care about public safety or ongoing corruption in this State. I am speaking from personnel experience with him and the Department of Law.
Where’s the neon sign? Spenard misses it