Downing: Hey Bud, real marketers of genius don’t hate their customers
By SUZANNE DOWNING Anheuser-Busch InBev is the largest beer maker in the world, producing six of the top 10 beer brands by volume, and enjoying sales of well over $1 billion a year. Now, in a marketing debacle that will be taught, studied, and written about by MBA students for decades, Bud Light has cratered … Continue reading Downing: Hey Bud, real marketers of genius don’t hate their customers
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